New market opportunities

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The global shift towards a low carbon economy will change the way business operates.

Smart companies see sustainability as an engine for growth, while some companies see it as a penalty or sacrifice.

You can gain a competitive advantage today by providing innovative, environmentally friendly products and services.

For existing industries, new markets are already emerging:

  • In the printing industry, water-based low chemical printing is giving business a competitive edge.
  • In building and construction, there are opportunities to retrofit and reduce the energy consumption of the current stock of commercial and residential buildings.
  • For farmers, adopting environmental best practice leads to sustained production in uncertain times.

New eco-technologies, services and industries are in development and remain undefined – this is an area that is ripe for business innovation.

Did you know?

Overall global green markets are projected to double from US$1.4 trillion per year today to US$2.7 trillion by 2020. Roland Berger Strategy Consultants